Nine sector trends – and predictions

Trends and predictions in the VCFSE sector

We’ve been reflecting on VCFSE sector trends – big and small – we spotted in 2024. And discussing what might happen in 2025 and beyond. Thank you to Mansukh for sparking off this conversation.

VCFSE sector stands for the voluntary, community, faith and social enterprise sector.

1. Pledges to ‘no longer exist’

We are seeing lots of pledges from charitable organisations who want to ensure they are no longer needed in the future. For example, here’s a statement from the anti-poverty and food emergency charity Trussell Trust:

‘We don’t want to be here. It is Trussell’s aim to no longer exist because everyone has enough income to afford the essentials and no one has to turn to emergency food to get by. Until then, we will continue to do all we can to reach people needing our support – and our refreshed brand is key to achieving that.’

BCM’s Mansukh said: ‘This by far has been the most popular trend I have come across in my conversations with different organisations in the VCFSE sector. Many are now pledging to no longer exist by a certain point. They are looking to reshape their vision and mission to strengthen community infrastructure and resources, so communities are not relying on one organisation and are resilient’.
Becky added: ‘I find the “no longer exist” model a really interesting topic. It’s one I think we should talk about with people who use BCM’s services. It would be good to gain opinion on this to inform our development plan from 2026 onwards’.

2. An increased need for community groups and charities

This one is perhaps in conflict with the ‘no longer existing’ trend. Mansukh said: ‘I found from my conversations in 2024 that there is chatter about – and a want amongst individuals – to strengthen and develop their communities, but people are not sure where to go, how to develop their ideas, and so on. A lot of this has come from the effect that the cost of living is still having, and other needs that have arisen from that’.

Robot face3. Increased use of AI (artificial intelligence)

Mansukh noted: ‘AI has definitely made an appearance in all of our lives and is rapidly becoming a go-to search engine. The use of AI is becoming more prominent in funding and writing funding applications’.
Becky agreed. ‘AI has also been a focus of discussion and how best for community groups to use it: in fundraising, social media and report writing.’

Marie noted a shift in people’s attitudes towards AI. ‘I’ve met lots of people who had initial resistance to AI who are now cautiously embracing its possibilities. We know we can’t afford to ignore it. But we’re all capable of holding conflicting feelings about things – and that applies so much to artificial intelligence.

4. Increased competition for regional funding

Becky said: ‘A question I was asked a lot in 2024 was about the “funding landscape” and my thoughts on whether it has changed over the last few years. My opinion is that the landscape has changed, with more competition for smaller regional pots of funding, due to cuts to government funding.
‘Funders are asking for the same level of information in application forms for a £5000 pot of funding as they were for a £30,000 pot of funding two years ago’.

5. Monitoring projects is still very time consuming

Becky said: ‘The monitoring of projects continues to be such a time-consuming challenge for groups. There’s a lot of focus on conducting surveys/questionnaires and not enough time for collecting stories and case studies’.

6. Discussions around the ability to keep going

We have heard many small groups in Birmingham discussing what they need to keep going. ‘Sustainability seemed to be a recurring theme,’ said Mansukh. ‘In the sense of how can they keep going: whether this means getting others on board to take over, or securing more funding.’

7. Using Ticket Tailor for managing events

Manuskh noted that Eventbrite was becoming inaccessible for a lot of organisations. ‘It started to add fees and increase fees for using the platform. Ticket Tailor has and is becoming a popular choice for a lot of other organisations’.

That includes us here at BCM, as well as SCVO (Sandwell Council for Voluntary Organisations).

8. Using Canva for presentations

‘Recently I have seen people using Canva when creating and delivering presentations, instead of Microsoft PowerPoint,’ said Mansukh. ‘I have tested Canva presentations out with my work outside of BCM, and I find it is helpful for allowing various team members to see what is being developed, especially when working remotely. We use Canva at BCM and I think we will look to reorganise our working practices so we can collaborate even more’.

9. Employee-generated social media content

Marie said: ‘Big corporate brands are harnessing the power of employee-generated social media content. I want to get more of the BCM team into our social media posts in 2025 and have you all sharing updates on your day!’

Your VCFSE sector trends

We’d love to hear about VCFSE sector trends you’ve spotted lately. And your predictions for the near future. Contact us on Facebook, Instagram or LinkedIn.

Happy new year!

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